Web Design and Development: Building a Modern Site
- b2bspace
- Jan 13
- 3 min read
Updated: Feb 8
1. Introduction
Why is a modern website more than just design? In the digital age, a website is not only your business card but also an essential part of your marketing strategy. Its structure and features determine how customers interact with your business and whether they stay with you for the long run.
In this article, you will learn:
2. Glossary of Key Terms
Web Design and Development – the process of creating functional and visually appealing websites.
Landing Page – a one-page website designed for a specific marketing goal.
UX (User Experience) – user interaction experience with the website (how convenient it is to perform necessary actions).
Responsive Design – a design that displays correctly on all devices.
SSL Certificate – a security protocol that protects data between the browser and the server.
Privacy Policy – a document that describes the rules for collecting and processing user data.
3. Types of Websites and Their Purpose
Business Card WebsiteA one-page or multi-page website with brief information about the company, contact details, and core services.
Corporate WebsiteA resource with multiple pages presenting the company structure, its products, and services.
Online StoreA website with functionality for online shopping: a cart, payment system, and order tracking.
MarketplaceA platform for selling goods and services from different sellers.
Template Websites and Website BuildersSolutions based on ready-made templates (Wix, etc.).
Pros: reduced development and launch costs.
Cons: may require adaptation to the specific needs of the business.
4. Key Stages of Web Design and Development
Client Needs Analysis
Identification of the target audience and website goals.
Taking the marketing strategy into account to align with business objectives.
Concept and Design Development
Creation of the website prototype and its approval with the client.
Design according to modern trends (minimalism, easy navigation).
Technical Development
Platform selection: WordPress, Wix, or custom solutions.
Integration of features (analytics, online payment, contact forms).
5. Content Preparation
Before developing a website, it’s important to prepare content in advance: texts, images, videos, and other materials.
Recommendations:
Ensure texts correspond to SEO queries.
Use high-quality images to build user trust.
If there is no content, consult specialists to create SEO-optimized materials.
6. Comparison: Custom Development vs Website Builders
Parameter | Custom Development | Website Builder |
Cost | Higher due to individual solutions | Lower due to template use |
Flexibility | Full freedom for changes and functions | Limited to standard features of the builder |
Launch Speed | Depends on project complexity | Quick launch in a few days |
Support | Depends on the agency or developer | Builder's technical support is included |
7. Analytics Tools Integration
Tool | Purpose | Business Benefits |
Google Analytics | Tracking user behavior on the site, traffic analysis | Helps evaluate which pages attract users and where they come from |
Meta Pixel | Tracking users for remarketing and interaction analysis | Helps launch targeted ads and retargeting |
LinkedIn Insight Tag | Tracking user interaction with ads and website behavior | Optimizes LinkedIn ad campaigns and collects B2B audience data |
Lead Forms | Interactive tool for collecting client contact data | Allows generating leads and receiving requests directly from the website |
8. Pre-Launch Checklist for the Website
Parameter | What to Check | Result |
Responsiveness | Is the website displaying correctly on mobile and tablets? | Users can comfortably view content on any screen |
Loading Speed | Does the site load in 3 seconds or less? | Fewer users leave the site due to slow loading |
Are analytics tags (Google Analytics, Meta Pixel, LinkedIn Insight Tag) installed? | Collecting data for page and campaign performance analysis | |
Forms and CTA | Do forms, buttons, and contact forms work? | Users can submit requests without errors or delays |
SSL Certificate | Is there an SSL certificate for a secure connection? | Increased user trust and data protection |
Privacy Policy and Data Collection | Is user consent for data collection added (checkbox or pop-up)? | Compliance with data protection regulations |
9. Website Performance Evaluation: Key Metrics (KPI)
CTR (Click-Through Rate) – clicks on CTA buttons.
Conversion Rate – percentage of users who completed the target action.
Time on Page – average time spent on a page.
Bounce Rate – percentage of users who left the page without interacting.
10. What’s Next: Future Articles
11. Conclusion
A website is not just a company’s business card but an important tool that supports the achievement of marketing goals.
Ready to update your website with a modern and responsive design? Visit our website b2bspace.ee to check our web development pricing, or contact us for a custom offer!
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